It is now confirmed: Eric Zemmour is a candidate for the presidential election. In a clip posted on his YouTube channel, the far-right polemicist made his announcement this Tuesday at noon. Between nostalgia for the France of the past, populist discourse and the torpedoing of “Classic straight line”, Philippe Moreau-Chevrolet, professor of political communication at Sciences Po, gives the keys to decipher this video, which is ten minutes long.
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A “populist clip for a populist candidate”
A staging that refers to the appeal of June 18 by Charles de Gaulle, archive videos of the France of yesteryear which rub shoulders with images with an alarmist tone, all against a background of Beethoven: the video published by Eric Zemmour is ” a populist clip for a populist candidate, consistent with the candidate’s positioning, observes Philippe Moreau-Chevrolet, according to whom the reference to De Gaulle is “Bordering on parody”.
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According to the specialist, the candidate, who uses formulas and processes which confide in the ” caricature », Sends two messages typical of populist discourse: “I am close to you”, and “I’m big enough and bright enough to save the country.”
“He is both extraordinarily pretentious, like all populists, and he constantly puts himself at the level of the people. We are in Trump, Salvini or Boris Johnson. “
“Torpedo The Republicans”
The timing of the announcement of Eric Zemmour’s candidacy, a few hours from the last debate of the Republican primary is no coincidence, notes Philippe Moreau Chevrolet: “This operation is a missile directed against The Republicans. Eric Zemmour said very clearly that LR no longer had any reason to exist, since it is now he who embodies the right ”.
These far-right radicals who invest in Zemmour’s campaign
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By this formalization of candidacy, the former journalist therefore seeks to “Kill the classic right” which, for its part, will choose its candidate during the Congress to be held from December 1 to 4.