Posted on Apr 29, 2021, 10:53 AMUpdated Apr 29, 2021, 11:14 AM
“Media” assets are definitely no longer popular with Verizon. After Tumblr in 2019 and HuffPost last year, the American telecoms operator, number one in mobile in the United States, is considering selling two more of its brands. This time, it is AOL, bought in 2015 for 4.4 billion dollars as well as Yahoo !, which it had acquired two years later for 4.5 billion. In the meantime, the value of these two nuggets from the Web’s historic beginnings has depreciated significantly. Overall the sale could bring “only” $ 5 billion to Verizon, reports this Thursday the Bloomberg agency.
Verizon’s withdrawal from the media has accelerated since Hans Vestberg took the reins of the group in 2018. The new CEO has refocused it on telecoms, while his predecessor, Lowell McAdam, relied more on the media. At the time, the objective was to build “ a leading international media group And diversify into online advertising, monetizing Verizon’s vast telecom data pool.