The world famous Auto Car magazine has chosen British car designer Peter Horbury as the global personality of the year in design and innovation in the automotive sector for 2020 as part of its annual global awards that it organizes annually.

And he was awarded this award for his effective contribution to developing the Geely brand and its cars through his creativity in the new designs that participated in this global competition and in which he achieved first place deservedly.

Peter played an important role in changing the design philosophy of Volvo cars owned by the Geely Holding Group, transforming them into high-elegance cars that attracted attention worldwide, as well as actively contributed to modifying the design of the famous London Taxi car.

Peter Horbury, who is currently residing in Gothenburg / Sweden, manages all the global Geely Group design centers in the United States, Sweden, China, Malaysia and Spain and oversees the management of more than 1000 designers who design designs for all Geely Group models, which have had a major role in raising the level of Geely global sales from 480,000 units in 2012 to more than 1.3 million cars in 2019