Posted on Apr 6, 2021 at 11:00 AMUpdated Apr 6, 2021, 4:39 PM
Soon, Netflix, Disney + and other Amazon Prime Video will have to invest between 20% and 25% of their turnover in France in French and European films and series and also exhibit a minimum of 30% of European works in each of the countries of the Union. This is what the directive on audiovisual media services (SMA), transposed into French law last year, and whose implementing decree should be published before the summer, imposes on them.
These new provisions will naturally move the lines and already, behind the scenes, the actors are agitated. Because not all platforms yet meet this obligation, even if there are nuances. During the presentation of its upcoming programs on March 30, Netflix explained that it was “getting closer” and that it “was working on it”, at least in France. According to a “Variety” article from last December, Netflix was on average over all of Europe a little above 20% last fall, Amazon at around 30%, Disney at less than 6% and Apple practically. to zero… On paper, the measure would therefore not be very painful for Amazon and Netflix.