Lexus shines at the opening of the 77th Venice International Film Festival


Lexus has demonstrated its distinguished presence in the seventy-seventh Venice Festival and for the fourth year in a row, by presenting a fleet of its luxury cars to be the official means of transportation for distinguished guests and organizers of the festival, in order to highlight advanced Lexus technology. And it showed for the first time its advanced cars UX 300e The new, Lexus’ first fully electric car, as well as its luxury sports icon LC ConvertibleWith this participation, Lexus liked to highlight the harmony between the ability of cinema to engage the masses and arouse their enthusiasm, and Lexus’ desire to give its customers amazing experiences, as both focus on high-quality craftsmanship and the use of advanced technologies, for inspiration, creativity and innovation.

The seventy-seventh session of the Venice International Film Festival opened on September 2, 2020, and the festival, one of the most distinguished and famous events in the world, will continue in the city of Venice Lido until September 12.

In this context, Mr. Maurizio Perenetti, Director of Lexus in Italy, explained: “We are particularly proud to be a part of the Venice International Film Festival for the fourth year in a row, especially as this edition broadcasts hope and sends a new message of renewal after the global health emergency that we all have suffered from and what We are still dealing with it, and we want this year to emphasize our connection to the world of cinema in giving people unique experiences, whether it is through an art movie or a Lexus car, there are basic elements that can evoke feelings such as craftsmanship invested in the creation of the work, the utmost attention to every detail and the situation of people Firmly at the heart of what we do. “

Lexus has made sure to have its electric car UX300e Which expresses the Lexus values ​​of innovation and elegance, which are presented for the first time in Italy as well as the new model from Lexus LC Convertible.

Representing Lexus UX 300e The future of mobility, Lexus’ first fully electric luxury crossover model with zero emissions. As for LC Convertible It is a new stereotypical icon, interpreting the award-winning international design of the flagship coupe from Lexus of a car with a beautiful soft roof rich in detail and fine craftsmanship, and the elegant lines of the retractable roof with the use of high-quality materials and colors used on the inside of the car.

It is worth noting that Lexus has supplied the festival with a fleet of 36 cars that will be used by participating actors, filmmakers, celebrities and distinguished guests to and from the red carpet events and shows.

The collection presented to the festival includes all Lexus sport utility vehicle models, as well as a luxury sedan ES And a wonderful sports car LC The flagship coupe, all powered by Lexus’ premium hybrid electric technology.

This year’s Venice Film Festival is the first of its kind yet COVID-19In it, all visitors’ temperatures will be checked several times at the gates, and those whose body temperature exceeds 37.5 ° C will not be permitted to enter, and guests will be required to book in advance for each movie.

Wearing a face mask will be mandatory, and the organizers have installed additional screens to ensure adequate spacing between festival guests.

The director of the festival, Alberto Barbera, explained that health protection measures are applied at the highest level, with the imposition of multiple swab tests for guests from outside Europe and from European countries with higher epidemic risks, such as Spain.

Venice Airport is equipped with a rapid swab test unit that can handle several hundreds of passengers per day.



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