The all-new Nissan Aria is the first fully electric crossover to be produced and manufactured in Japan. It is also the first production model to represent Nissan’s new electrified brand identity and is based on the Ariya Concept shown at the Tokyo Motor Show in 2019. It ushers in a new era of advanced electrification, interior design and fluid automotive intelligence.
Led by Nissan designers Alfonso Albaeza, Senior Vice President of the Nissan Global Design Center, Executive Design Director Satoru Tai, and Chief Design Director Giovanni Aruba, they worked from the outset to create a Japanese identity that transcends its striking style and performance. To achieve this, they applied Japanese philosophies to the all-new electric vehicle in a unique Nissan way.
“We wanted to make sure that the car reflected the special Japanese essence that was conveyed in a modern but simple way,” said Albaeza. “We called this process Timeless Japanese Futurism We adopted Japanese keywords to inspire our global design team to create a super-smooth, streamlined, elegant and efficient Aria look. “
Nissan Aria: shape based on A basic Japanese approach
Omotenashi (“お も て な し” In Japanese)
The traditional definition: Delivering more than expected at this time and place and for you alone (an unexpected level of hospitality and service)
Means Omotenashi Demonstrate an unparalleled level of hospitality to clients and guests, anticipating and meeting their needs. It’s a way of saying this moment is only for you.
Alpisa: “It’s an important term that defines our Japanese character. Our next batch of products not only focuses on impressive strength, comfort features and premium materials but also redefines the entire driving experience – from walking towards Aria to operating it and living with it and enhancing everyday life in a new and exciting way. In Aria into account meaningOmotenashi In the modern digital context. One of the main aspects of this tradition is taking into account the needs of others. For example, when the driver enters Aria, all symbols are off, only the engine starter is pulsing, waiting for the driver’s signal. Upon pressing the button, all icons and switches, including the startup sequence, appear on the user interface. As for the interface, the dual curved screens and the large front screen provide important information in an easy-to-understand format, and the controls are well positioned. In addition to functional prowess, we use lighting andon Which gives the interior a distinctive feel that is spacious and luxurious. “
Iki (粋 In Japanese)
Traditional definition: sophisticated, modern and simple character
The simplest translation of a word iki It’s “elegant” but for Nissan designers, it means creating something new and sophisticated that breaks out of the ordinary.
Tai: “You may be Iki One of the best ways to describe Aria is because it denotes the vehicle’s advanced design language and technology. Describe a word Iki Reinventing how we interact with a car includes advances in communication technology. It also describes the changing way in which we see a particular car class. Iki They are the opposite of everything flashy that can usually happen with new technology. With Aria, you can touch theiki Through the striking exterior and its superior beauty. For example, the sharp front end and the shoulder length appliqué in a single line unify the design. Inside the vehicle, the temperature controls feature a “disappear” design that makes them virtually invisible on the smooth surface of the instrument panel when not in use. Although the temperature control switches are integrated, the driver feels the pressure of a mechanical switch when activated. This is theiki In its purest form. “
Kabuku (“傾 く” In Japanese)
Traditional Definition: A bold and varied expression that conflicts with popular approach
MeansKabuku Reaction to traditions and societal order; Mixing the strange and unconventional as an expression of rebellion, but in a positive way. By thinking differently from others, you represent Kabuku Behavior that can only be issued by the leader and the risks.
Tye: “At Nissan we are adopting this approach by adopting different approaches from what is common not only in the search for inspiration for the new design, but also for new ways to reinvent how we develop and build in order to enhance the experience of the driver and passengers. We look at what we have and what can be. We make of it. Touches can be seen Kabuku In the approach of Arya itself. As an electric vehicle, it is taking advantage of re-employment and redesign opportunities. For example, the front grille has been reimagined and transformed into a “shield” as it performs a new purpose: to protect technology and enable greater levels of driver assistance. The front bumper has air ducts that improve aerodynamics without affecting surface appeal. These are just a few examples of how we pursued a more accessible and connected future as well as adopting a clean and simple approach with a unique Japanese electric car design language. “
Ma (“間” In Japanese)
The traditional definition: mastering the empty space by respecting its construction (temporal-space slots)
Means Ma In essence, mastery of the skills and techniques of using space without complicated means.
Albayza: “Regards Ma Architecture is a form of Japanese simplicity that emphasizes the harmony of elements from the start. The exterior and interior reflect this concept. The exterior features a single dynamic line that runs from front to back. The shapes that make up this line are sculpted and give it a more artistic character. The interior features minimal technology and reflects the daily lives of our customers. With our engineers, we were able to reduce complexity, combine functionality with decorative elements, and create an unexpected and distinctive open space. “
Sei (整 In Japanese)
Classic definition: smart manipulation of structures and details
if it was ma Master the space, the sei It means how to achieve it. This can take the form of smart manipulation of a design, item, or function.
Albayza: “Designers are always looking for ways to come up with a cleaner image of a diagram. Includes examples. sei In Aria, the exterior cabin lines run the length of the vehicle. When viewed together, it creates a silent tension that expresses the movement of the ma. The rear lamp reflects functional beauty and includes a single narrow horizontal blade. In the interior, there is a distinct character sei Through tactile controls that integrate into the dashboard with minimal symbols or control gaps, while still ensuring responsiveness when touched. It looks simple, but it contains technology that starts working when the driver needs it. “
Utsuroi (“移 ろ い” In Japanese)
The traditional definition: fluidity and natural asymmetry
The design team at Nissan considers this term at the heart of their inspiration. He adopted the fluid expressions of nature to reach new purposeful and balanced forms.
Tai: “Examples utsuroi It is visible in all corners of the Aria. The streamlined shapes, specifically the rear quarter panels and the single line that revolves around the body, reflect that the design is not bound by certain limits and the entire vehicle is covered. Inside, a tall instrument panel complements the aerodynamics of the exterior. Interior elements such as smart lighting and copper accents flow from the front of the cabin to the rear to provide a consistent experience. And reflect lightingandon The natural warmth of all passengers.
Engawa (“縁 側” In Japanese)
Traditional definition: the indeterminate space between inside and outside; The distance between here and there.
Traditional Japanese buildings have a narrow portico that extends around the outside. This space is called engawa It can be closed or opened as a balcony door. It represents an undefined place or space between the inside and the outside, between the place you are and the place you go. Nissan believes that this concept transcends physical boundaries and includes digital information and the way we interact with it inside and outside the vehicle.
Tai: “It is represented engawa In Nissan Aria, the data area connects the outside and inside of the vehicle. An example is the movement of the display screen that makes us feel the flow of information from multiple sources and the passage of time through its three-dimensional digital space.
Andon (“行 燈” In Japanese)
Traditional definition: a Japanese paper lantern emitting a faint glow
Andon A paper lantern used to light homes dating back to the days of the samurai. The lantern consists of a wooden frame and a thin piece of paper wrapped around it. A candle placed inside emits a faint light that illuminates its surroundings.
Aruba: “Enhance illuminationAndon Inside Aria the atmosphere of relaxation and comfort highlights the openness of the footstool and the doors. This lighting is used in the interior of the front doors and under the dashboard, and the resulting glow creates a calming atmosphere. ”
Kumiko (“組 子” In Japanese)
Traditional Definition: A traditional Japanese technique used in lattice carpentry
PracticeKumiko Only expert craftsmen, a beautiful, intricate geometric pattern in use for many centuries.
Aruba: “You can see a pattern kumiko Reimagined on the “shield”, which replaces the front grille of the petrol car. Pattern highlights kumiko Kink complex V-motion The electrode is located below the surface of the smooth shield. Was used Kumiko Inside the Nissan Aria, too, around the glow of lighting andon. “