Iliad prepares for the arrival of its Freebox in Italy



Posted on Apr 7, 2021 at 2:19 PMUpdated Apr 7, 2021, 2:48 PM

Iliad has just spent around 40 million euros to acquire 12% of the Italian IT distributor Unieuro. The sum is modest, compared to the 512 million euros that the group invested last year in Italy, mainly in the construction of its mobile network. But the move is strategic, a few weeks before the planned launch of Iliad’s fixed offers in the Boot.

With 512 stores, half of which are owned and half affiliated – and a strong online presence (which accounts for 20% of the 2.7 billion euros collected in 2020), Unieuro is by far the main distribution chain. of electronic equipment and household appliances in Italy. Iliad has made it a close partner, barely a year after its arrival on the Italian mobile market in May 2018. Since then, the operator’s automatic SIM card dispensers have been present in around 200 Unieuro stores. Iliad thus has a substantial physical network, much denser than the 19 large stores under its own brand, which remain the prerogative of the main urban centers.

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