Hankook introduces a range of shoes made from recycled tires


As part of the joint cooperation between Hankook, the global leader in tires, with the famous shoe brand YASEAn assortment of eco-friendly footwear made from recycled tires will be launched as part of the company’s contribution to making the world a greener place..

There is a company headquarters YASEFor leather shoes in Korea, the company was established in 2013. Hankook Tire Corporation andYASETo contribute to a project ZERO – LEAVE NOTHING BEHINDWhich means a commitment to using sustainable materials and protecting the environment, Since sustainability is a core value and one of Hankook’s most important business agenda, the company has taken the issue of tire recycling as one of the most important business agendas every year, Noting that rubber is a main raw material for the outsole of the shoe, and in this context, Hankook has cooperated with a company YASEBased on the understanding that they share the same vision in terms of reducing environmental impact.

Hankook chose footwear as a collaborative element, bearing in mind that tires and shoes share a common trait of playing a critical role in daily mobility and ground contact. It also protects people from potential dangers on the road with durability and stability.

In this regard, Mr/Jimmy Kwon, Vice President of Hankook Brand Lab, said: “We are really pleased to announce this joint collaboration that leads to renewed innovation mutually inspired by both companies, It is also very exciting and motivating to be able to help customers choose shoes that will contribute to making the world a greener place. It is even more amazing when we see our tires that have reached the end of their life being renewed and transformed into shoe outsoles to help move people to where they want with great comfort, as they did when using them in vehicles, The shoes made from our old tires will not only have a positive social impact, but will also be durable and strong as they are made with the highest quality materials and with advanced and modern technologies. “.

from his side praise the professor Marwan The son of sihon vice President Council Management Collection The son of sihon agents tires Hankook in a The kingdom approach a company Hankook in a maintain On The environment and invent products boost This approach positive, . added saying: “cherish in a Collection The son of sihon that be part from This orientation positive for the company And who keep up With approach The kingdom Arabia Saudi Arabia derived from Vision 2030 that took over interest with the environment Section the biggest from its initiatives, Perhaps Good a witness On that release Highness Guardian the covenant save it Allah initiative Saudi Arabia green that Appear leadership The kingdom and her desire Sincere in a maintain On The environment and its development“.

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