Posted on Oct 22, 2021, 1:56 PMUpdated Oct 22, 2021, 4:17 PM
In video games, the French Gameloft, focused on mobile since its creation twenty years ago, had the choice between two directions. That leading him to “hypercasual games” – mobile games that are quick to develop and inexpensive – a path taken with success by the French start-ups Homa Games and Voodoo, valued at 1.7 billion euros by its last fundraising. funds. Or, conversely, develop more polished games with a view to potentially opening up a market larger than the mobile niche alone. It is this last option that the firm, owned by Vivendi since 2016 after a successful hostile takeover bid, has favored.
In this perspective, Gameloft will launch a video game intended only for consoles and PCs in 2022. A first for the group and a major strategic shift. “If it is a success, we do not refrain from releasing this game on mobile, as Epic Games did with ‘Fortnite'”, details Alexandre de Rochefort, CEO of Gameloft, which has long been the company twin, in the empire of the Guillemot brothers, of Ubisoft, the French heavyweight of video games on consoles and PC.