Since their revival in the mid-to-late 2000s, the Charger and Challenger – names that were popular in the 1960s and 1970s – have become a staunch advocate of Dodge.
The two-door Challenger in particular struck a slate of nostalgia with buyers thanks to its retro-inspired design, while the four-door Charger has managed to generate solid sales despite the flock of consumers from sedans to SUVs in recent years.
Dodge CEO Tim Kuniskis has hinted at the possibility of using the Charger and Challenger names for electric vehicles in the future, coming in 2024. He has previously said that he believes in electrification – whether it’s hybrids with less powerful engines or all-electric cars – and will provide what He called it the new “golden age of muscle cars.” The term muscle cars refers to high-performance cars, which are any American car group with a large engine.
For several years, Kuniskis warned that the end was near for gasoline-powered muscle cars due to emissions regulations. Dodge’s parent company, Stellantis, formerly known as Fiat Chrysler, ranks worst among the major US manufacturers for average fuel economy and carbon emissions.
And as many brands switched to smaller, more fuel-efficient engines, Dodge rolled out Hellcat models and other high-performance vehicles. These models helped draw attention to the brand but didn’t help the automaker’s carbon footprint, forcing it to buy carbon credits from automakers like Tesla.
Dodge’s plans include releasing a range of special vehicles and models to celebrate the end of production of its cars as they are known today, including 7 special editions or “buzz” models; As a reference to the “last call” for all 2023 models. As well as the process of rearranging new dealerships, among other measures.
The new dealership process will see Dodge dedicate the 2023 Charger and Challenger models to multiple dealerships at once, rather than making orders available year-round. Dodge will provide customers with a guide to select specific models at each dealership. The goal of the operation is to help customers get the exact vehicle they want, Kuniskis said.
The Charger and Challenger are produced at the Stellants plant in Brampton Assembly in Ontario, Canada. The company says it produced more than 3 million Dodge vehicles at the plant, including 1.5 million Chargers and more than 726,000 Challengers sold in the United States. Stellantis announced earlier this year plans to invest $2.8 billion in the plant and another Canadian facility, but did not reveal which vehicles would be produced at the facilities.