BMW Group Middle East announces the appointment of Osama Al Sharif to the position of Regional Head of Corporate Communications


group announced BMW Middle East, responsible for the business BMW AndMINI across the region, today announced the appointment of Mr. Osama Al Sharif to the position of Regional Head of Corporate Communications, where he will assume his duties effective September 1, 2021.

Al Sharif, who will be based in the regional office in Dubai, will be responsible for overseeing all communications for the group BMWThis ensures that everyone inside and outside the group is engaged in communicating about the content that will be presented across multiple platforms. Al-Sharif will succeed Ms. Selke Briegel, who will take over the position of General Manager of Communications at the Group’s factories BMW in the UK.

Al-Sharif joins the group after spending eight years in the field of communication in award-winning PR agencies, where he managed several accounts for car brands, including the group BMW Middle East, in addition to overseeing the accounts of several brands in the field of technology.

In his previous job, he also held the position of Senior Communications Manager at Talabat Middle East, which is affiliated with Delivery Hero SE Based in Berlin.

Osama was born TheSharif was raised in Qatar, and later moved to the United Arab Emirates to obtain a BA in Marketing from the American University of Sharjah.

In his comment, Dr. Hamid Haqbarwar, Group Managing Director at Group BMW Middle East: “We are delighted to appoint Osama Al Sharif as the new Head of Corporate Communications at Group BMW Middle east”.

He added, “Having worked with us through various stages of his career, we have no doubts that Osama will become a key member of our team. He is a very professional and ambitious, creative and well acquainted with the brands of the group. BMW in the region and is fully aware of what we are aiming to achieve.”

“His industry-leading expertise, along with his competence, passion and commitment, will undoubtedly be key factors in bringing the company’s specifics to our existing and new followers across the region.”

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