Posted Jan 27, 2022, 6:27 PMUpdated on Jan 28, 2022 at 7:11 am
“It’s the only card to play.” Salto and other video on demand services in Europe don’t really have a choice. To try to recover the ground lost to American platforms, it is necessary to integrate the content of these national streaming services with that of the audiovisual groups to which they belong, by seeking as many synergies as possible: this is the recipe advocated by the boss. of the German media group Bertelsmann, which in France controls the M6 group and wants to merge it with TF1. a real catch-up to be done” because its subscriber base is at an insufficient level, said Thursday Thomas Rabe, CEO of Bertelsmann, during a hearing of the Senate inquiry committee on concentration in the media. Speaking in impeccable French, the leader recalled the successes that his group is beginning to achieve in terms of streaming in other countries, in particular in Germany where it already has 2.6 million paying subscribers. That is about five times more than the number he puts forward for Salto in France.