Will the boom in online commerce continue after deconfinement? Will moviegoers find their way back to theaters or remain magnetized to Netflix? Deciphering consumption habits for brands disoriented by the Covid fascinates Alexandre Guérin, the new CEO of Ipsos in France. But marketing studies, carried out on behalf of companies, are not the only point of interest of this 45-year-old Parisian, appointed this spring to head the polling institute, heavyweight in the sector with 1.8 billion euros in turnover and 16,000 employees in 90 countries.
Ipsos is also associated with Sopra Steria to measure the voting intentions of the French in the next elections. “During the regional meetings in June, then the presidential and legislative elections of next year, our experts will be on all the platforms of France Télévisions and Radio France to analyze the results”, underlines the leader, graying hair, white shirt and XXL black watch.